A website that loads in more than 5 seconds has a bounce rate twice as high as a website that loads in 1 second.
Only 1 more second in loading time can cost up to 7% of the conversion rate.
20% of users abandon their cart because of a long loading time. About 67% of online shoppers quote slow loading times as the top reason they'd abandon a purchase. 3 4
A website that halved its loading time sees its shopping cart increasing by 11%.
Bing reported that an extra 2 seconds in displaying search results decreased advertising revenues by 4.3%.
How fast is your website?
Search Engine Optimisation (SEO)
In 2010, 1% of websites were penalized for slow loading time.
Since 2010, websites have been considered to be fast when they load in less than 1.5 seconds. Today, Google is experimenting with the use of a Red Slow Label, which alerts the web users of slow website in the search results.
The first result in Google has a loading time 30% faster than the 50th one.
Does your website fulfill the last recommendations?
67% of users demand that a page must be loaded within 4 seconds.
60% of web users leave a website and move to a competitor's when the loading time is above 5 seconds. 88% of web users won't come back if they assume the website to be too slow.
85% of web users expect a loading time to be equally fast whether on a mobile device or on a classic website.
71% of web users have less confidence in a brand if its website is too slow.
77% of users experiencing issues during their transaction will complain about it to their friends and colleagues.
How fast is displayed your website?
The cost of a campaign is impacted by the loading time of the targeted page since Google uses the loading time in the calculation of the quality score.
Shopzilla halved its infrastructure costs by reducing the average loading time of its pages by 5 seconds.
Does web performance impact your costs?
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