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Business Metrics
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Bounce Rate [click to tweet]
A website that loads in more than 5 seconds has a bounce rate twice as high as a website that loads in 1 second.1 -
Conversion Rate [click to tweet]
Only 1 more second in loading time can cost up to 7% of the conversion rate.2 -
Shopping Cart Abandonment Rate [click to tweet]
20% of users abandon their cart because of a long loading time. About 67% of online shoppers quote slow loading times as the top reason they'd abandon a purchase.3 4 -
Shopping Cart [click to tweet]
A website that halved its loading time sees its shopping cart increasing by 11%. -
Advertising revenues [click to tweet]
Bing reported that an extra 2 seconds in displaying search results decreased advertising revenues by 4.3%.5
How fast is your website?
1http://www.webmarketing-com.com/2014/07/09/28900-performance-web-etre-priorite-10-donnees-marquantes (fr)
2https://blog.kissmetrics.com/loading-time/ (en)
3http://www.youtube.com/watch?v=UuePkp6TuhQ&feature=youtu.be (en)
4https://econsultancy.com/blog/11274-67-of-consumers-cite-slow-websites-as-the-main-cause-of-basket-abandonment/ (en)
5http://www.webmarketing-com.com/2014/07/09/28900-performance-web-etre-priorite-10-donnees-marquantes (fr)
2https://blog.kissmetrics.com/loading-time/ (en)
3http://www.youtube.com/watch?v=UuePkp6TuhQ&feature=youtu.be (en)
4https://econsultancy.com/blog/11274-67-of-consumers-cite-slow-websites-as-the-main-cause-of-basket-abandonment/ (en)
5http://www.webmarketing-com.com/2014/07/09/28900-performance-web-etre-priorite-10-donnees-marquantes (fr)
Search Engine Optimisation (SEO)
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Penalization [click to tweet]
In 2010, 1% of websites were penalized for slow loading time. -
Google's Red Slow Label [click to tweet]
Since 2010, websites have been considered to be fast when they load in less than 1.5 seconds. Today, Google is experimenting with the use of a Red Slow Label, which alerts the web users of slow website in the search results.6 -
Ranking [click to tweet]
The first result in Google has a loading time 30% faster than the 50th one.7
Does your website fulfill the last recommendations?
User Experience
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Demand [click to tweet]
67% of users demand that a page must be loaded within 4 seconds.8 -
Loyalty [click to tweet]
60% of web users leave a website and move to a competitor's when the loading time is above 5 seconds. 88% of web users won't come back if they assume the website to be too slow.9 10 -
Mobility [click to tweet]
85% of web users expect a loading time to be equally fast whether on a mobile device or on a classic website.11 -
Security perception [click to tweet]
71% of web users have less confidence in a brand if its website is too slow.12 -
Social networks [click to tweet]
77% of users experiencing issues during their transaction will complain about it to their friends and colleagues.13
How fast is displayed your website?
8
http://www.webperformancetoday.com/2014/04/03/slow-pages-hurt-entire-user-experience-slides/ (en)
9 http://img03.en25.com/Web/LLNW/%7Bb97f8e45-2370-4f4b-8c8e-fa4141051c72%7D_2014StateoftheUserExperience.pdf (en)
10 http://www.e-marketing.fr/Thematique/Data-IT-1004/Tribunes/la-fidelisation-des-internautes-francais-passe-desormais-par-une-bonne-vitesse-daffichage-237829.htm (fr)
11 http://www.webmarketing-com.com/2014/07/09/28900-performance-web-etre-priorite-10-donnees-marquantes (fr)
12 http://fr.cdnetworks.com/blog/le-temps-de-chargement-priorite-des-internautes-francais/ (fr)
13 http://www.webmarketing-com.com/2014/07/09/28900-performance-web-etre-priorite-10-donnees-marquantes (fr)
9 http://img03.en25.com/Web/LLNW/%7Bb97f8e45-2370-4f4b-8c8e-fa4141051c72%7D_2014StateoftheUserExperience.pdf (en)
10 http://www.e-marketing.fr/Thematique/Data-IT-1004/Tribunes/la-fidelisation-des-internautes-francais-passe-desormais-par-une-bonne-vitesse-daffichage-237829.htm (fr)
11 http://www.webmarketing-com.com/2014/07/09/28900-performance-web-etre-priorite-10-donnees-marquantes (fr)
12 http://fr.cdnetworks.com/blog/le-temps-de-chargement-priorite-des-internautes-francais/ (fr)
13 http://www.webmarketing-com.com/2014/07/09/28900-performance-web-etre-priorite-10-donnees-marquantes (fr)
Cost reductions
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Adwords [click to tweet]
The cost of a campaign is impacted by the loading time of the targeted page since Google uses the loading time in the calculation of the quality score.14 -
Hosting/Infrastructure [click to tweet]
Shopzilla halved its infrastructure costs by reducing the average loading time of its pages by 5 seconds.15